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Where: in the theme editor, open Theme settings (the gear icon at the top of the left sidebar) and choose Badges and labels.
Theme settings, Badges and labels, in the theme editor

1 Theme settings (the gear icon) · 2 Badges and labels, opened in the sidebar

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How it works

  • Up to three badges show per product, in this order: Sold out, Pre-order, On sale, New, then your own badges.
  • Sale badges follow the compare-at price and savings label settings in Theme settings > Layout.
  • Show New badge for (0 to 90 days) marks products published within that many days. 0 turns it off.
  • Tag a product with the Badge tag prefix plus your text, for example badge:Best seller, or fill a product metafield named custom.badge, to add your own badge.
  • Products with the Pre-order tag, or tracked variants at zero stock that keep selling, show Pre-order instead of Add to bag, with a note under the button.

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Edit it

  • Turn Show sold out badge on or off.
  • Set Show New badge for; 30 days is a good start once your catalog is set up.
  • Change Badge tag prefix if you prefer a different prefix.
  • Set the Pre-order tag, turn Show Pre-order for out-of-stock variants that keep selling on or off, and write a Pre-order note (leave it blank for the default).

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Settings

Badges appear on product cards and in the product badges block. Sale badges follow the savings label setting in Layout.
Pre-order