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The Boutique and event section

The Boutique and event section on the home page

Gloaming has a boutiques page and two ways to publish events. None of them books appointments or seats: requests and replies arrive as contact form messages, and you confirm them by email. Boutiques page.
  1. Create a page called Boutiques and choose the page.boutiques template.
  2. In the theme editor select Boutiques and add a Boutique block per boutique with the name, city, address, phone, email, opening hours (one day per line, for example Tuesday: 11 am to 7 pm), services and languages.
  3. Set Contact page so the appointment buttons open your contact form with the boutique as the topic.
Each boutique gets an anchor such as #boutique-new-york, so events and other pages can link to it.
The boutiques page

Boutique cards with hours, services and directions

Events from a blog (recommended).
  1. In Online Store, Blog posts, Manage blogs, create a blog called Events and choose the blog.events template.
  2. In Settings, Custom data, Blog posts, add these definitions with namespace custom: start and end (Date and time, or Single line text), location and event_type (Single line text).
  3. Write one post per event. Fill in start, for example 2026-11-20T19:00-05:00, and optionally end, location (match the boutique’s city, such as New York) and event_type (such as Trunk show).
  4. No metafields? Use tags instead: date:2026-11-20T19:00-05:00, end:2026-11-20T21:30-05:00, place:New York and kind:Trunk show. Tags with a colon are hidden from shoppers.
  5. In the Events blog section, set Boutiques page so places link to their boutique, and add Reply form field blocks.
The events blog

The events blog with date tiles, places and reply buttons

Dates and time zones. Write the offset (-05:00) so the time shows as the boutique’s local time for every visitor. A time without an offset is treated as the visitor’s local time. Events sort by date; past events get an Archive label, lose the reply button and move under Archive. Events typed in the editor. The Events section on the page.events template holds events as blocks instead of blog posts, with the same dates, kinds, replies and Add to calendar. Add events in date order; each moves to Past evenings once it ends. On the home page. The Boutique and event section shows a boutique and the latest post of your events blog, with its date badge from custom.start or the date: tag.

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In the theme editor

Boutiques in the theme editor

1 Boutiques, with a Boutique block per salon · 2 its settings · 3 the preview

Events blog in the theme editor

1 Events blog · 2 its settings, with the tag format for dates and places · 3 the preview