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Events blog on the storefront

Events blog, highlighted with the demo content

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Where to find it

A blog that uses the blog.events template. In the theme editor choose Blogs, then events, and select Events blog.

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How it works

  • Each post is one event. Its start and end come from the article metafields custom.start and custom.end, or from tags such as date:2026-11-20T19:00-05:00 and end:2026-11-20T21:30-05:00.
  • Its place comes from custom.location or a tag such as place:New York, and its kind from custom.event_type or a tag such as kind:Trunk show.
  • Events sort by date. Past events get an Archive label, lose the reply button and move under Archive.
  • The reply button opens a form in a dialog. Replies arrive as contact form messages that name the event. Confirm each place by email.
  • Add to calendar downloads a calendar file with the date, time and place.
  • A place that matches a boutique’s city links to that boutique on your Boutiques page.
Events blog in the theme editor

In the theme editor: 1 the section in the sidebar · 2 its settings · 3 the section in the preview

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Edit it

  • Create a blog called Events and set its template to blog.events.
  • Set Boutiques page so places link to their boutique.
  • Add Reply form field blocks for the reply form (name, email, guests and so on).
  • Edit Introduction, the empty-state text and the reply form heading, note and thank-you message.

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Settings

Each post in this blog is an event. Give it tags in this format: date:2026-11-20T19:00-05:00 for the start, end:2026-11-20T21:30-05:00 for the end, place:New York for the boutique and kind:Trunk show. Tags with a colon are hidden from shoppers.
Reply form

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Blocks

Up to 12 blocks. Add a block with Add block under the section in the sidebar; drag blocks to reorder them.

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Reply form field

See Boutiques and events for the full set-up.